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Unlock your creative and strategic potential with the Master of Science in Immersive Design Management, a cutting-edge postgraduate taught programme that merges design, management, and immersive technologies. Taught entirely in English, this programme equips students with the ability to create, manage and lead immersive experiences in the evolving landscape of product development, digital communication, and business strategy. Positioned at the intersection of art and design, technology, and innovation, this programme develops essential professional and strategic thinking skills required in today’s fast-changing industries.
Designed by Rennes School of Business, and co-developed with leading professionals from Artefacto, the programme takes a design and management approach to explore the fusion of physical and virtual spaces. Through project-based learning and hands-on experience, students gain a wide range of practical tools and conceptual frameworks to thrive in immersive product design, marketing management, and project management roles across global industries.
Degree : Master of Science + Grade de Master Diplôme Supérieur en Management du Marketing Digital Level 7 RNCP Title No. 41233
Campus : Paris
Duration : 1 or 2 years
Format : Alternance/apprenticeship
Teaching language : English
Entry requirements : Bac +3 and Bac +4
Any questions about this programmme?
Contact your admissions Advisor.
Justine Rébulard
Chargée des admissions – MSc
Prepare to excel in emerging professions in immersive design, digital innovation and hybrid project management, combining creativity, technology and strategy.
Master Year 1 (M1)
During the first year of the MSc in Immersive Design Management, students develop essential skills in strategy, change management and data analysis. This specialisation enables them to master the basics of marketing, cultural diversity and programming languages, which are essential in digital environments. The programme equips students with expertise in applied design thinking (UX design), omnichannel behaviour, B2B marketing and integrated online and offline communication.
Find out more about the programme modules by downloading the brochure.
LANGUAGES
PROFESSIONAL EXPERIENCE
Master Year 2 (M2)
The second year of the Master’s in Immersive Design Management trains students in the key skills of management, innovation and immersive technologies. It offers specialisations in Game & Level Design, Innovation Marketing, Metaverse Project Management and Immersive Experience Design (VR, 3D, UX/UI). Social Responsibility and Design Sustainability issues are integrated into the course, which also includes an applied research Graduating Project and an international Learning Expedition. The sandwich course offered for this Master’s degree prepares students for careers in innovation, digital and immersive experiences.
RESEARCH
At the end of the programme, you will be able to:
Technical skills
Students are trained on various tools such as:
Experiential learning approach and assessment methods
Our master’s programmes are built on a 100% experiential-learning approach, seamlessly integrating real-world business challenges into every course. Through direct engagement with industry partners, real-time projects, and hands-on problem-solving, students develop practical skills and strategic insight in a setting that mirrors today’s global business environment.
The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.
At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.
Programme Certification
RNCP 41233 – Level 7 – Diplôme Supérieur en Management du Marketing Digital (Master’s Level), certified by Rennes School of Business Group and the Ministry of Higher Education and Research, registration date: 01/08/2025, expiry date: 31/08/2028.
Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.
Entry into first year: Bachelor’s degree Direct entry into second year: First year of master’s degree obtained as part of a degree programme OR Bachelor’s degree with at least 3 years of professional experience (VAPP application required)
English requirement TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.
NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation
How to apply
Fees vary depending on the programme format. Visit the Fees and scholarships page for current fees and information on financial aid, student loans and scholarships.
Fees and scholarships
The school also provides information on regional, national and international grants that enable eligible candidates to reduce their financial burden.
Scholarships may be awarded for academic excellence or based on social criteria.
Discover an overview of Rennes School of Business and its campuses.
Our triple-accredited school offers an ideal environment for a fulfilling student life.
This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in project management, technology, and immersive design.
The Rennes School of Business community is centred around its students. The School is dedicated to student life and well-being on campus. During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience.
Living in RennesLiving in Paris
Rennes School of Business is committed to fighting all forms of discrimination and inequality to give all our students the same opportunities for success.
Student well-being
Support for students with disabilities
What is the MSc Design Management?
It is a master of science programme that blends design, management, and innovation to prepare students for leadership roles in immersive experiences, digital transformation, and creative industries.
What are the career opportunities?
Graduates work in roles such as Brand Manager, XR Project Manager, UX/UI Designer, and Digital Transformation Specialist in industries like fashion, tech, luxury, and retail.
What are the tuition fees?
Tuition fee details are available by contacting the admissions team. Scholarships and funding options are available.
What skills will I gain?
You will develop strategic, creative, and technical skills, including design thinking, project management, immersive technology, and leadership.
What is the course structure?
It is a two-year full time programme (or one-year option with experience), with core modules, electives, a graduating project, and professional experience.
How to apply for MSc Design Management?
Apply online with your CV, transcripts, recommendation letter, and English language certification. You will then be invited for an online interview.
For any questions about this programme, please contact your advisor:
Admissions Advisor
International Country Managers
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