MSc in Luxury Marketing and Brand Management

The MSc Luxury Marketing & Brand Management is a comprehensive and specialised programme that merges academic excellence with industry relevance. Delivered entirely in English, it provides a 360° perspective on the international luxury ecosystem. Students study core concepts of marketing, branding, and communication, while exploring the specificities of luxury brands and their cultural impact. The curriculum incorporates both theory and practical learning, helping students develop strategic, creative and managerial skills.

The curriculum is designed in close collaboration with industry experts to ensure relevance to current market needs. Guest lecturers, including marketing directors, brand strategists, and fashion buyers, share practical insights and business challenges with students. This mix of academic and professional input means graduates are well-equipped to navigate the complexities of the luxury industry. Each student benefits from individual academic support and guidance throughout their studies.

Programme objectives

Master the fundamentals of luxury marketing, strategic brand development, and international management
Acquire deep understanding of the luxury sector, including trends, consumer behaviour and market dynamics
Gain expertise in digital marketing, social media, omnichannel strategy, and communication
Develop a sustainable approach to luxury through CSR, ethical strategy, and cultural sensitivity
Combine academic learning with real-world experience through internships and professional projects
Build strategic and analytical skills to manage luxury products and services across global markets

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Degree : Master of Science + Grade de Master Diplôme Supérieur en Management des Industries Culturelles, Créatives et du Luxe – Niveau 7 RNCP Titre No. 39274
Campus : Paris and Rennes
Duration : 1 or 2 years
Format : Full-time
Teaching language : English
Entry requirements : Bac +3 and Bac +4

Any questions about this programmme?

Contact your admissions Advisor.

Admissions Advisor

International Country Managers

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Programme

Get ready to excel in luxury brand management and marketing, whether it's strategy, communication, customer experience, or high-end product management.

Labels and accreditations

Master Year 1 (M1)

The Master 1 in Luxury Marketing & Brand Management gives students a solid grounding in management, strategy and data analysis. The course provides students with an in-depth understanding of the luxury industry, sustainable change and cultural diversity. Students will develop practical skills in sustainable event management, services marketing, social media advertising and digital project management tools.

1 field trip in Master 1 in a Luxury establishment

Find out more about the programme modules by downloading the brochure.

LANGUAGES

French Language & Culture for non-fluent French speakers
Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers

PROFESSIONAL EXPERIENCE

2-month internship minimum (in France or abroad)

Master Year 2 (M2)

In the second year of the MSc in Luxury Marketing & Brand Management, students develop in-depth knowledge of the contemporary issues facing the luxury sector. The courses focus on strategic themes such as corporate social responsibility (CSR), consumer behaviour in a sustainable environment, brand management and digital and influencer marketing in the luxury industry. Advanced skills in marketing strategy, omnichannel management and sustainable brand identity are also reinforced.

2 field trips in Master 2 in Luxury establishments

Find out more about the programme modules by downloading the brochure.

RESEARCH

Graduating Project

PROFESSIONAL EXPERIENCE

4-month internship minimum (in France or abroad)

At the end of the programme, you will be able to:

Understand the codes of hybrid spaces (digital and human), master the expert tools of your field, and anticipate the impact of technological developments on the organisation.
Mobilise and produce highly specialised knowledge.
Communicate effectively in multicultural and multi-situational contexts and transfer your knowledge in the exercise of your managerial responsibilities.
Manage responsibly within your organisation.
Develop and lead a strategic vision in a digitalised, complex, and globalized environment.
Design and implement innovative solutions in the field of Luxury Marketing and Brand Management.
Oversee, control, and optimise performance in Luxury Marketing and Brand Management while respecting objectives, rules, and applicable standards.
Identify the drivers of your personal and professional development to adapt to the evolving Luxury Marketing and Brand Management sector.

Evaluation and recognition

Experiential learning approach and assessment methods

Our master’s programmes are built on a 100% experiential-learning approach, seamlessly integrating real-world business challenges into every course. Through direct engagement with industry partners, real-time projects, and hands-on problem-solving, students develop practical skills and strategic insight in a setting that mirrors today’s global business environment.

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through the following methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
Completion of an internship and submission of an evaluation (pass or fail).

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Programme certification

RNCP 39274 – Level 7 – Advanced Degree in Management des Industries Culturelles, Créatives et du Luxe (Master’s Level), certified by Rennes School of Business Group and the Ministry of Higher Education and Research, registration date 05/07/2024, expiry date 31/08/2027.

Admission

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Admission requirements

Entry into first year: Bachelor’s degree
Direct entry into second year: First year of master’s degree obtained as part of a degree programme OR Bachelor’s degree with at least 3 years of professional experience (VAPP application required)

English requirement

TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.
NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation

How to apply

Apply 0nline
Submit scanned copies in English of your CV, a letter of recommendation and transcripts encompassing all years of your prior degree.
Online Interview
Eligible candidates will be invited to an online interview featuring pre-recorded questions.

1/3

International students

TOP 100

European Business Schools

30,000

alumni network members

90%

international tenured professors

330

major partner universities

Fees & funding

Fees vary depending on the programme format. Visit the Fees and scholarships page for current fees and information on financial aid, student loans and scholarships.

Fees and scholarships

Grants and scholarships

The school also provides information on regional, national and international grants that enable eligible candidates to reduce their financial burden.

Scholarships may be awarded for academic excellence or based on social criteria.

Zoom on Rennes School of Business

Discover an overview of Rennes School of Business and its campuses.

Our triple-accredited school offers an ideal environment for a fulfilling student life.

Career opportunities

Graduates of the luxury brand management master are well-positioned for careers in luxury brands, fashion industry, and high-end services. The career paths are as diverse as the luxury world itself, offering roles that combine creative, strategic, and managerial responsibilities.

Possible job titles include:

Brand Manager
Trade Marketing Executive
Events Project Manager
Product Planning Director
Hotel or Tourism Manager
Customer Community Consultant
E-retail Manager
Digital Brand Strategist
Luxury Market Analyst
Visual Merchandising Director

Personalised support:

Coaching with the Career Centre
Networking via the Alumni Network
CV workshops, mock interviews, mentoring
Access to online job offers via the school’s website

Student Life

The Rennes School of Business community is centred around its students. The School is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience.

Living in Rennes Living in Paris

Accessibility and Disability

Rennes School of Business is committed to fighting all forms of discrimination and inequality to give all our students the same opportunities for success.

Student well-being

Support for students with disabilities

RSB’s key strengths

Global recognition

A credential highly valued by employers worldwide.

Innovative teaching methods

A learning approach designed to inspire and experiment.

Career development

Salary growth and leadership opportunities after graduation.

Personalised support

Individual guidance, Career Centre services, and professional events

FAQs

What careers can I pursue in luxury brand management?

Graduates can become brand managers, marketing directors, digital strategists, retail managers, or consultants in the luxury industry, including fashion, perfume, wine, hotel, and tourism.

What is the curriculum for the MSc in Luxury?

The curriculum blends marketing, communication, strategic management, CSR, digital tools, social media, and real-world internships. It includes specialised courses in luxury market dynamics and innovative brand development.

How to apply for the MSc in Luxury Marketing?

Candidates must submit an online application with their CV, transcripts and references, followed by an online interview. Proficiency in English and a relevant academic background are essential.

What are the top schools for luxury brand management?

Rennes School of Business ranks among the top schools for luxury brand management, offering a strong academic foundation, global exposure and connections with leading luxury brands.

What is the future of the luxury industry?

The future is increasingly digital, sustainable, and global. There is growing demand for professionals who understand brand identity, consumer expectations, and marketing and communication in a changing world.

Quels sont les objectifs du MSc ?

Former des professionnels maîtrisant les enjeux contemporains du luxe et capables de déployer des stratégies marketing innovantes et durables.

Où se déroule le MSc ?

Sur les campus de Paris ou Rennes, au sein d’une graduate school reconnue pour son excellence académique et son ouverture internationale.

Quelles spécialisations sont offertes ?

Le programme propose des cours avancés en brand management, fashion management, digital marketing, supply chain et développement durable dans le luxe.