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PUMAPP

Summer Programme – Cross-Cultural Management

This module helps you navigate and succeed in multicultural environments. You’ll explore how culture influences international business, learn practical frameworks for understanding global behaviours, and build strong communication, teamwork, and management skills across cultures.

Module Intended Learning Outcomes

At the end of this module, students will be able to:

  • Analyse cross-cultural management situations using cultural dimension models.
  • Assess cross-cultural communication and team dynamics and give your recommendations.
  • Underline people management issues in international business alliance situations and give relevant guidelines.
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  • Campus : Rennes

  • Duration : 9 days

  • Format : Full-time

  • Teaching language : English

Any questions about this programmme?

Contact your admissions Advisor.

Admissions Advisor

International Country Managers

NEXT INTAKE: 6 – 17 JULY 2026

Programme

This two-week Summer Programme includes 27 contact hours at Rennes School of Business, and personal study time to socialise and work with the other students on your course. Students will develop their environmental and social awareness and sharpen their problem-solving, presentation, and cross-cultural communication skills during team projects in a multicultural learning environment.

Labels and accreditation

Topics coverded :

  • Session 1 : Culture in international business and cultural intelligence
  • Session 2 : Conceptual frameworks for identifying and analyzing cultural differences
  • Session 3 : Cross-cultural communication
  • Session 4 : Decision-making across cultures
  • Session 5 : Cross-cultural (virtual) teams
  • Session 6 : Cross-cultural negotiations
  • Session 7 : Managing people and cultural integration in IJVs, mergers, and acquisitions
  • Session 8 : Part 1 – ‘Doing business in …’ presentations
  • Session 9 : Individual assessment & Part 2 – ‘Doing business in … ‘ presentations

Included in the programme

  • 27 contact hours
  • 1 day trip excursion in one city in Brittany
  • A tour of Rennes
  • Welcome breakfast and farewell lunch

Admission

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Admission requirements

Level: Undergraduate and Postgraduate

Prerequisites :

  • Successful completion of at least one year of undergraduate studies
  • Strong command of spoken and written English

How to apply

  • Apply 0nline : You can apply using the form at the bottom of the page.

The classes will be delivered by members of the Marketing department at RSB.

Assessment methods

  • Students will complete and be graded on an individual presentation, a group presentation, and a final exam.

Calendar

  • Nomination deadline (for exchange students): 15 April 2026
  • Application deadline: 30 April 2026

Credits

Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.

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Fees

€90 non-refundable application fee

  • €1160 for one module
  • €2110 for two modules
  • €2810 for three modules
  • €3410 for four modules

Discover an overview of Rennes School of Business and its campuses.

 

FAQ – Summer Programme – Cross-Cultural Management

What is the summer programme in Cross-Cultural Management ?

It is an intensive two-week course designed to help students understand and manage cultural differences in global business environments.

Who is this programme for? 

Undergraduate and postgraduate students interested in international business, management, or human resources.

What topics are covered in the course? 

Topics include cultural intelligence, cross-cultural communication, decision-making, virtual teams, negotiations, and managing cultural integration in international organisations.

What are the benefits of this programme? 

Students gain practical tools for managing in multicultural environments, improve communication and teamworking skills, and prepare for global careers.

How is the programme assessed? 

Assessment includes a group presentation, individual presentation, and a final exam.