Summer Programme – Digital Marketing and Branding

This module introduces digital marketing and branding, focusing on how internet and digital technologies drive marketing strategy and growth. It covers key processes such as customer acquisition, retention, and relationship management through digital channels.

Programme

The main objective of this module is to introduce one of the many forms of marketing but with digital orientation, marketing where the internet and its digital media spin-offs remain as the engine of growth.

This module is designed to enable students to understand the challenges of deploying internet and digital technology to achieve marketing goals, and the key marketing activities managed for digital marketing.

This includes:

operating processes for acquisition, conversion/proposition development, retention and growth, as well as their supporting processes
management processes such as strategy and planning and managing relationships. Therefore, the aim of this module is also to provide students with a deeper understanding of the concepts, techniques, and best practices to develop a digital marketing and branding strategy and to support all the digital marketing processes

Apply

Next Intake: 1 – 12 June 2026

Topics include:

Online market place analysis
Identifying opportunities and threats arising from digital technology platforms
Develop an Online Presence
Create digital marketing strategies including situation analysis, strategic goal setting, strategy formulation and tactics, and implementation and control
Delivering online experience
Building brands in the digital world
Delivering brand promise

Module Intended Learning Outcomes

At the end of this module, students will be able to:

Evaluate the relevance, advantages, and challenges of digital platforms and digital media to marketing
Evaluate techniques for reviewing the importance of different actors in the micro and macro environment in the creation/development of digital marketing strategy.
Relate the digital marketing strategy to marketing and business strategy.
Assess how to integrate social and mobile interactions for customer relationship management.
How to create brands in the digital world.
Appreciate the importance of consumer insights, differentiation, brand promise and clear brand voice for successful online branding.

Calendar

Nomination deadline (for exchange students): 15 April 2026
Application deadline: 30 April 2026

Fees

Fee-paying students: €90 non-refundable registration fee and €1550 programme fee
Exchange students: €90 non-refundable registration fee. Then tuition fees will be waived if an agreement has been signed between Rennes School of Business and the home institution.

Admission

Level: Undergraduate and Postgraduate

Assessment methods: Students will complete and be graded on an individual presentation, a group presentation, and a final exam.

Faculty: The classes will be given by members of the Marketing department at RSB.

Prerequisites

Successful completion of at least one year of undergraduate-level studies.
Strong command of spoken and written English.
The fundamentals of marketing.

Credits

: Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.

Included in the programme

27 contact hours
1 day trip excursion in one city in Brittany
A tour of Rennes
Welcome breakfast and farewell lunch

Languages

English

Campus

Rennes

FAQ – Summer Programme – Digital Marketing and Branding

What is the aim of this summer programme?

The programme introduces students to the fast-moving world of digital marketing and branding, helping them understand how companies create value and build strong identities in online environments.

Who can apply to this programme?

It is designed for undergraduate and postgraduate students from any academic background who want to explore digital strategy, branding, or marketing innovation.

What kind of learning experience should I expect?

You will take part in interactive classes, practical workshops, and team projects that simulate real digital marketing challenges. Expect a hands-on experience rather than passive lectures.

Will this programme help my future career?

Yes, digital marketing and branding skills are highly in demand across industries. The programme helps you build a portfolio of applied work and strengthens your ability to analyse digital trends, plan campaigns, and think creatively.

Do I need technical skills to join?

No advanced technical knowledge is required. The programme focuses on understanding digital tools, strategic thinking, and creative brand development rather than coding or complex analytics.

What is the learning environment like?

You will study alongside an international group of students, encouraging diverse perspectives and collaborative problem-solving — an essential part of working in digital marketing today.

What types of activities are included beyond the classroom?

In addition to academic sessions, the programme may include cultural visits, networking moments, and group-building activities to help you make the most of your international experience.