Dr. Muhammad Akib

WARRAICH

Dr Muhammad Akib Warraich is an Assistant Professor of Marketing at Rennes School of Business. His teaching and research expertise lie in International Business Management, Omni-Channel Distribution, and Sustainable Consumption. Known for his interdisciplinary approach, Dr. Warraich blends academic rigor with pedagogical innovation to deliver engaging and applied learning experiences. Dr. Warraich holds a PhD in Marketing and a Master’s in Marketing from IGR-IAE de Rennes, University of Rennes 1, France, where he specialized in franchising in emerging markets. He also holds a Master’s in Business Economics and a Bachelor of Commerce from the University of the Punjab, Pakistan. His academic and professional journey spans multiple regions, including Europe, South Asia, and Africa. At Rennes School of Business, Dr. Warraich teaches a variety of marketing and business courses, including: Sustainable Consumption, International Business Management, Omni-Channel Management and Distribution, Customer Experience Management, Consumer Behavior. He adopts a student-centered teaching philosophy that incorporates flipped classrooms, interactive learning games, and real-world applications. His classroom environment is particularly effective for international and multicultural cohorts.