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HDR., Marketing, University Rennes 1, France – 2012 Post-Doc University of California Irvine UCI – United States, 2007 Ph.D., Marketing, University Rennes 1, France – 2002 M.Sc. Marketing, Rio Grande do Sul University, Brazil, Master Econometrics, UFRGS, Brazil, 1995 Bachelor Economics, UFRGS, Brazil, 1993
How individuals can generate collective intelligence / implementation of behavioral sciences in marketing, on talent development and innovation, Retailing and Marketing Strategy, Consumer Behavior, Social Marketing
Dr Adilson Borges is the Dean and Executive Director of Rennes School of Business. He is the former Chief Learning Officer of Carrefour and the former IRC Professor of Marketing at Neoma Business School in France. Adilson holds a PhD in Marketing, and he has more than 25 years experience with executive education, business transformation and innovation, working and teaching in many different countries like the USA, France, Brazil and China, among others. Adilson also serves on the board of the Academy of Marketing Science and the GSV Workforce Insight Board. Adilson’s research appears in numerous academic journals like the Journal of Marketing, Journal of Consumer Psychology, Marketing Letters, as well as in books, chapters and case studies.
