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Dr Fu-Mei
CHUANG

Position : Associate Professor
Department : Marketing and Negotiation
Nationalities : Taiwan, UK
Expertise related to the United Nations Sustainable Goals:
Qualifications
  • Ph.D. Cardiff University, UK – 2008
  • Mphil, Cardiff University, UK – 2005
Teaching
  • Marketing of Innovation
  • Research Methods in Marketing
Research interests
  • Product/service innovation
  • Product-market strategy
  • Business/service model innovation

Dr Fu-Mei Chuang is Associate Professor of Marketing. She earned her Ph.D. in Marketing from Cardiff University Business School (UK). Prior to joining Rennes SB, she worked at Loughborough University Business School (UK). Her research interests focus on product/service innovation, product-market strategy, and business model innovation. Currently, she is the module leader of ‘Marketing of Innovation’ and ‘Research Methods in Marketing’.

She has published in leading journals including ‘Research Policy’, ‘Journal of Product Innovation Management’, and ‘British Journal of Management’. The standard of her work has been recognised internationally, as she won the Best Track Paper Award from the American Marketing Association Summer Conference at San Francisco. In addition, she was the Haynes Prize for the Most Promising Scholar(s) – Nominee, Academy of International Business (AIB) Annual Meeting in Vancouver, Canada