Passer les menus de navigation
Logo Acorn
PUMAPP

Dr Pradeep Kumar
DIVAKARAN

Position : Associate Professor
Department : Marketing and Negotiation
Nationalities : India, France
Expertise related to the United Nations Sustainable Goals:
Qualifications
  • Ph.D. School of Business, Aarhus Univ., Denmark – 2011
  • Master Politecnico Di Torino, Italy – 2007
  • M.B.A. Cardiff University, UK – 2005
Teaching
  • Digital Marketing
  • New Products and Brand Management
  • Marketing of Innovation
  • Innovation Management
  • Consumer Experience
Research interests
  • Forecasting marketing performance
  • Retailing
  • Tourism
  • Digital marketing
  • Consumer behaviour
  • Travel and tourism
  • Brands and brand equity
  • Motion picture industry
  • Online brand communities

Dr Pradeep Divakaran is an Associate Professor of Marketing at Rennes School of Business. He earned his Ph.D. in 2011 at Aarhus University, Denmark. His research areas and interests include forecasting marketing performance, retailing, digital marketing, consumer behaviour, travel and tourism, brands and brand equity, motion picture industry, online brand communities. He has experience teaching classes at different levels (undergraduate, graduate, postgraduate, executive, PhD supervisions) in Digital Marketing, New Products and Brand Management, Marketing of Innovation, Innovation Management, Consumer Experience, etc.

His research has been published or accepted in journals like Tourism Analysis, Journal of Interactive Marketing, Information Technology and People, Technology Forecasting and Social Change, IEEE Transactions on Engineering Management, Behaviour & Information Technology, International Journal of Pharmaceutical and Healthcare Marketing, Strategic Change and Journal of Business Strategy.