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Ph.D. School of Business, Aarhus Univ., Denmark – 2011 Master Politecnico Di Torino, Italy – 2007 M.B.A. Cardiff University, UK – 2005
Digital Marketing, New Products and Brand Management, Marketing of Innovation, Innovation Management, Consumer Experience.
Forecasting marketing performance, retailing, tourism, digital marketing, consumer behaviour, travel and tourism, brands and brand equity, motion picture industry, online brand communities.
Dr Pradeep Divakaran is an Associate Professor of Marketing at Rennes School of Business. He earned his Ph.D. in 2011 at Aarhus University, Denmark. His research areas and interests include forecasting marketing performance, retailing, digital marketing, consumer behaviour, travel and tourism, brands and brand equity, motion picture industry, online brand communities. He has experience teaching classes at different levels (undergraduate, graduate, postgraduate, executive, PhD supervisions) in Digital Marketing, New Products and Brand Management, Marketing of Innovation, Innovation Management, Consumer Experience, etc. His research has been published or accepted in journals like Tourism Analysis, Journal of Interactive Marketing, Information Technology and People, Technology Forecasting and Social Change, IEEE Transactions on Engineering Management, Behaviour & Information Technology, International Journal of Pharmaceutical and Healthcare Marketing, Strategic Change and Journal of Business Strategy.
