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Ph.D. Grenoble École de Management, France – 2023 M.B.A. Grenoble École de Management, France – 2020 Master in market research, IE Business School, Spain – 2016 BBA, American University of Beirut, Lebanon – 2013
Consumer Behavior, Marketing, Persuasive Communication
Consumer Psychology, Human-Robot Interaction (AI, service robots), Labeling and Sustainability, Decision-Making
Dr Malak El Halabi is Assistant Professor of Marketing at Rennes School of Business. She holds a Ph.D. in Marketing (Consumer Behavior) from Grenoble École de Management, a Master’s in Market Research and Consumer Behavior from IE Business School, and a BSc from the American University of Beirut. Her research focuses on consumer behavior, marketing psychology, and technology adoption. She has published in Psychology & Marketing, Journal of Service Research, and Journal of Economic Psychology. Dr. El Halabi teaches marketing and consumer behavior courses and supervises student theses. Prior to academia, she worked as a Senior Research Analyst at Ipsos and held financial roles in the banking sector. She is also an award-winning poet and was named Lebanon’s youngest published author at age 17.
