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PUMAPP

Dr Dildar
HUSSAIN

Position : Full Professor
Department : Marketing and Negotiation
Nationalities : Pakistan, France
Expertise related to the United Nations Sustainable Goals:
Qualifications
  • Ph.D. University of Vienna, Austria – 2011
  • M.B.A. Institute of Leadership & Management, Hamdard University, Pakistan – 2000
  • Bachelor of Commerce University of the Punjab, Pakistan – 1998
Teaching
  • Brand Management
  • Franchising Strategy & Business Operations
  • Fundamentals of Strategic Management
  • International Strategy
  • Market Entry Decision
  • Marketing Management (Marketing Simulation)
  • Marketing Research
  • Research Methodology and Process
  • Services Marketing Management
  • Corporate Social Responsibility
Research interests
  • Brand Management
  • Social Media Marketing
  • Luxury Marketing
  • Services Marketing
  • Franchising
  • Strategic Marketing
  • Sustainability

Dr Dildar Hussain is a Professor of Marketing at Rennes School of Business, France, where he has served in multiple leadership roles, including Head of the Marketing Department and Program Director for MSc in Luxury. He holds a PhD in Business Administration from the University of Vienna and has extensive international teaching experience across Europe, Asia, and Africa. His research spans branding, sustainability, and franchising, with over 35 peer-reviewed publications in top journals such as the International Journal of Hospitality Management, Journal of Business Research, Ecological Economics, Small Business Economics, and Journal of Small Business Management.

Dr. Hussain has received multiple Best Paper Awards and regularly contributes to international conferences. He serves on various academic committees and is an active reviewer for numerous high-impact journals. A seasoned academic with a global footprint, Dr. Hussain brings a unique blend of scholarly rigor and practical insight to his teaching and research. In addition to teaching at undergraduate, postgraduate, and executive levels, Dr. Hussain has supervised several doctoral and master’s theses and is engaged in academic committees and research initiatives.