Rennes School of Business appoints its new Director of Communications : Dounia Alno

20 years of experience in brand strategies

Dounia Alno is a graduate of ESSCA and CELSA. She has twenty years of experience in brand strategies and in strategic and operational communication. She worked successively in the international communication agencies TWBA/Corporate and Havas Worldwide Paris where she worked for many international brands, then with the ADP Aéroports de Paris Group. Since 2017, she has been ENGIE’s brand strategy director.

In charge of brand strategy, strategic and operational marketing and communication, Dounia Alno will ensure, with a team of around twenty people, the consistency of the Rennes School of Business brand and the application of its distinctive positioning on all of its student, corporate and employer brand targets.

It will also make sure to intensify the commitment of all the communities attached to Rennes School of Business to fully express its purpose. She joins Rennes School of Business ahead of a new strategic platform which will be announced and implemented in the first quarter of 2023.