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The new podcast “Unframed Talking” by Rennes School of Business features talks with a range of inspiring men and women who attended the School. These exceptional members of our Alumni talk about the challenges, successes and lessons learned in their careers so far, and the instances in which they thought, or acted, “outside the frame.”
In this episode of the podcast, we meet Laurent François-Eugène, CEO of Maverick Communication and founder of the “Le Décodeur de la Communication” podcast series.
In this episode, Laurent François-Eugène looks back on the moments that marked his time at Rennes SB: music with the ESC Rock association, concerts, parties, meetings… as well as his exchange in London which was organised at the last minute!
In terms of teaching, he mentions certain teachers in particular, such as Alain Le Gonidec, thanks to his definition of marketing which really stuck with Laurent: “marketing is a state of mind that aims to satisfy the expectations of customers.”
Today, Laurent runs his own agency, Maverick Communication, which he created in 2008 and which has 8 employees.
You can hear more from Laurent in his podcast Le Décodeur de la Communication where communication experts meet to debate, advise and guide others who are passionate about this field.
