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PUMAPP

MSc in International Luxury and Brand Management

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The managers need specific skills to understand the uniqueness of this sector and its target customers.

– Dr. HUSSAIN Dildar

 

Programme Mission

This programme aims to prepare students for effective luxury and brand management via an understanding of the international luxury market, its current and future trends. Students will be able to develop and implement effective strategies, introduce innovative products and services in different luxury segments. They will be able to efficiently achieve their business objective in a responsible way in a global environment.

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