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Located at SCNU Nanhai Campus (Foshan), in the heart of the Guangdong–Hong Kong–Macao Greater Bay Area, the institute offers direct exposure to a fast-moving economic ecosystem where industry, technology, finance and global business are deeply connected. Foshan is a major industrial and innovation hub, strategically positioned near Guangzhou and closely linked to the wider Greater Bay Area, making it an ideal location to develop future-ready talent at the crossroads of business and digital transformation.
This joint institute reflects a shared ambition between SCNU and Rennes School of Business: to combine SCNU’s strong academic foundations and regional influence with RSB’s international expertise and global standards, creating an international learning environment designed to cultivate digital-ready business talents for one of China’s most strategic regions.
The programmes combine business and management knowledge with technical training in statistics, programming, big data engineering, data analytics and artificial intelligence. Depending on their specialisation, they apply analytical methods to challenges such as demand forecasting, financial risk assessment, workforce planning, operational improvement, and more.
Through applied projects and case studies, students translate business needs into technical requirements, interpret results and communicate recommendations to decision-makers. Data governance, ethics and responsible use of AI are integral to this training.
Graduates will be prepared for roles in data and business analysis, financial analysis, business intelligence and digital transformation consulting, with pathways into digital project management and the management of technology-driven business activities.
The institute brings together a dynamic and international teaching environment that combines on-site faculty, visiting professors, and industry experts. Students will benefit from renowned faculty members and professionals coming from Rennes School of Business, SCNU, and partner ecosystems, as well as visiting contributors from around the world. This blend of academic excellence and real-world expertise adds significant value to the learning experience, ensuring programmes remain closely connected to current industry practices and global trends.
In its first phase, the institute delivers the following programmes:
All courses are completed in China, enabling students to earn an internationally recognised degree without an overseas study period. The degree can be authenticated through the relevant Chinese recognition processes for Sino-foreign cooperative education.
The institute will leverage resources from both institutions to provide:
Rennes School of Business is internationally recognised and belongs to the top 1% of business schools worldwide holding the three major international accreditations: AACSB, EQUIS and AMBA.
SCNU is a national Double First-Class university and a key university under China’s Project 211, with strong academic foundations and international development ambitions.
RSB Digital Business Institute, South China Normal University (SCNU) Address: Shishan University Town, Nanhai District, Foshan, Guangdong, China Phone: +86 0757 8668 7772 Email: foshan-office@rennes-sb.com
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