MOORE MANGIN Asha

Senior Lecturer

Department : Management and Organization

Nationalities :

Teaching

Law

Human resources management

Qualification

MBA (with distinction) Open University , UK

LLB/BA Honours, University of the West of England, Bristol, UK

Service to the Institution

University Assignments

  • 2014-2015

    Postgraduate Studies Co-ordinator: Managing the transversal aspects of the Masters portfolio

  • 2014-2015

    MSc IBN Programme Manager: Managing & developing the Programme

  • 2014-2015

    MSc IHRM Programme Manager: Creating, Managing & developing the Msc IHRM Programme

Work Experience

Academic

  • Senior Lecturer, Human Resources Management Academic area, Rennes School of Business (2001 – Present).

Consulting Experience

  • 2014

    Moore Mangin, A., Pedagogical Consulting Services

  • 2010-2011

    International companies, Consulting & coaching in international companies

  • 2008-2009

    Local SMEs, Management & Organisation, Consulting in local SME’s on human resources & organisational behaviour

Intellectual contributions

Refereed Articles Basic or Discovery Scholarship

Enhancing your production line's effectiveness: the future?

Authors:Shaaban, Sabry Published in:Manufactures Monthly Date:2009

Chapters, Cases, Readings, Supplements Case

Atlas Copco and Customer Relationship Management

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Sodastream: Adapting itself to a Changing Market

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Nordstrom - A Shining example of service excellence

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Clorox: Bringing Innovation to Everyday Products

Authors:McNamara, Tom and Asha Moore Mangin Published in:Principles and practice of marketing 8th ed Date:2015

JCPenney and Direct Marketing: Using Something Old to Improve Something New?

Authors:McNamara, Tom and Asha Moore Mangin Published in:Principles and practice of marketing 8th ed. by Jobber, D. and Ellis-Chadwick, F Date:2015

Volvo abd Global Marketing Strategies - Fundamentally Changing the Way cars are Marketed ans Sold

Authors:McNamara, Tom and Asha Moore Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Starbucks and Social Media - It's more than just about the coffee

Authors:McNamara, Tom and Asha Moore Mangin Published in:Principles and practice of marketing 8th ed. Date:2015

Integrated Marketing Communications, Branding Norway: Digital Tourism

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Trans-Pacific Partnership (TPP) The mother of all Free-Trade Agreements?

Authors:Moore Mangin, Asha and Sarah Hudson Published in:International Business, Global Edition, Hill. McGraw-Hill Date:2014

Alcatel-Lucent and Talent Management: How their Human Resource Management policies and use of

Authors:Moore Mangin, Asha and Sarah Hudson Published in:International Business, Global Edition, Date:2014

The EU Banking Reform

Authors:Moore Mangin, Asha and Agata Mirowska Published in:International Business, Global Edition Date:2014

The Looming Sovereign Debt crisis in Denmark

Authors:Mirowska, Agata and Asha Moore-Mangin Published in:International Business, Global Edition, Hill. McGraw-Hill, 2014 Date:2014

The Trouble with China's IPOs

Authors:Mirowska, Agata and Asha Moore-Mangin Published in:International Business, Global Edition, Hill. McGraw-Hill Date:2014

Reorganization at EADS

Authors:McNamara, Tom and Asha Moore-Mangin Published in:International Business, Global Edition, Hill. McGraw-Hill Date:2014

After Initial Success, Carrefour Struggles in China

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:International Business, Global Edition, Hill. McGraw-Hill, 2014. Date:2014

Yahoo and Tumblr, Will the Cultures Clash?

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013 Date:2013

Are Employees Abandoning Ship at Apple

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Strategic Management, Text & Cases Date:2013

Tesco fails in the USA: What are the lessons for others?

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013. Date:2013

Apple finally gives into perks to attract/retain employees with its

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Strategic Management, Text & Cases Date:2013

Radical Activism and Nestlé

Authors:Moore Mangin, Asha and Tom McNamara Published in:Strategic Management, Text & Cases Date:2013

Klout: the frustration of trying to get a start-up to reach its full potential

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Strategic Management, Text & Cases Date:2013

Keeping track of the competition through intelligence software

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases Date:2013

How Google attract and maintains top talent

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill Date:2013

Keeping track of the competition through intelligence software

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013 Date:2013

How Google attract and maintains top talent

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013 Date:2013

Samsung and the growing trend of

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases Date:2013

Supercell has the world's weakest CEO. On Purpose

Authors:Tom, McNamara and Asha Moore-Mangin Published in:Strategic Management, Text & Cases Date:2013

""Sears: the desruction of a company." How a CEOs unshakeable faith in unbridled internal competition is creating an unworkable organization"

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013. Date:2013

Banking on the unbanked. Mobile phone technology brings financial services to Africa

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Strategic Management, Text & Cases Date:2013

Employee Benefits- Shape Up or Pay Up

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Human Resource Management - Global Edition-McGraw-Hill. Graw-Hill, 2012 Date:2012

Legal Environment, Equal Opportunities & Safety- Forever 21- Part 1

Authors:Moore Mangin, Asha and Sarah Hudson Published in:Global Edition-McGraw-Hill. Graw-Hill, 2012. Date:2012

HRM- Gaining a competitive edge - How Mc Donalds is getting rid of cashiers in Europe

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Human Resource Management - Global Edition-McGraw-Hill. Graw-Hill, 2012. Date:2012

HRM- Gaining a competitive edge -Managing people. The difficulty in finding talented and skilled people in a recession

Authors:Hudson, Sarah and Asha Moore-Mangin Published in:Global Edition-McGraw-Hill. Graw-Hill Date:2012

Collective Bargaining & Labor Relations

Authors:Moore-Mangin, Asha and Sarah Hudson Published in:Global Edition-McGraw-Hill. Graw-Hill, 2012 Date:2012

The Analysis and Design of Work. Enter the World of Business. Is China Losing its Low-Cost Edge Part1

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Global Edition-McGraw-Hill. McGraw-Hill, 2012. Date:2012

The Analysis and Design of Work. Enter the World of Business. Is China Losing its Low-Cost Edge Part 2

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Human Resource Management - Global Edition-McGraw-Hill. McGraw-Hill: McGraw-Hill, 2012 Date:2012

Strategic HRM: Control Vs Commitment

Authors:Moore Mangin, Asha and Tom McNamara Published in:Global Edition-McGraw-Hill. McGraw-Hill, 2012. Date:2012

Turkmenistan Petroleum

Authors:Shaaban, Sabry and Asha Moore-Mangin Published in:EECH Date:2010

Chapter

Digital Marketing: Gucci-Making Luxury Go Digital

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Reading

The Mercurial Behaviour of Millennials

Authors:McNamara, Tom and Asha Moore-Mangin Published in:Principles and practice of marketing 8th ed Date:2015

Supplement

Employee Benefits- Shape Up or Pay Up

Authors:Moore Mangin, A Published in:Global Edition-McGraw-Hill. Graw-Hill Date:2012

Legal Environment, Equal Opportunities & Safety- Forever 21- Part 2

Authors:Moore Mangin, A Published in:Global Edition-McGraw-Hill. Graw-Hill Date:2012

Legal Environment, Equal Opportunities & Safety- Forever 21- Part

Authors:Moore Mangin, A Published in:Human Resource Management - Global Edition-McGraw-Hill. Graw-Hill. Date:2012

HRM- Gaining a competitive edge -Managing people. The difficulty in finding talented and skilled people in a recession

Authors:Moore Mangin, A. & Hudson, S. Published in:Human Resource Management - Global Edition-McGraw-Hill. McGraw-Hill. Date:2012

Srategic HRM: Control Vs Commitment

Authors:Moore Mangin, A. & McNamara, T Published in:Human Resource Management - Global Edition-McGraw-Hill. McGraw-Hill: McGraw-Hill. Date:2012