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Faculty & Research
Where and How to Sell? – The Smartphone App Ad Challenge

In 2012 the number of smartphone users exceeded 1 billion for the first time. This staggering figure should have advertisers licking their commercial lips at the prospect of being able to reach so large a pool of potential customers by advertising on the various applications used on mobile telephones worldwide...

Faculty & Research
Doing business in the right conditions: the ownership-performance conundrum

What defines a high-performance business? Fiscal and monetary policy, capital market characteristics and governance structure all have an impact but so too does the ownership model...

Faculty & Research
Just in it for the money?, how to devise an effective incentive strategy

 When a project, service or product is a success, how do you keep all those involved happy? It is only human nature to want to be rewarded in the workplace, but what form should this reward take? Some incentives will have a short-term "booster" effect (for the employee in particular) whilst others may prove to be longer-term drivers for continued success for the firm...

Faculté & Recherche
R&D : la “coopétition” entre entreprises rivales est-elle possible ?

Des concurrents qui unissent leurs forces pour échanger des idées et créer de la valeur sur le marché : une stratégie vouée au désastre ? Pas forcément, comme on le constate avec l’exemple du secteur des télécommunications...