Online Programme – Digital Marketing and Branding

Next intake: 15 June – 1 July 2026

This programme takes place 100% online, with 24 contact hours included.

This module is designed to enable students to understand the challenges of deploying internet and digital technology to achieve marketing goals, and the key marketing activities managed for digital marketing.

This includes:

operating processes for acquisition, conversion/proposition development, retention and growth, as well as their supporting processes
management processes such as strategy and planning and managing relationships. Therefore, the aim of this module is also to provide students with a deeper understanding of the concepts, techniques, and best practices to develop a digital marketing and branding strategy and to support all the digital marketing processes

Module Intended Learning Outcomes

At the end of this module, students will be able to:

Evaluate the relevance, advantages, and challenges of digital platforms and digital media to marketing
Evaluate techniques for reviewing the importance of different actors in the micro and macro environment in the creation/development of digital marketing strategy.
Relate the digital marketing strategy to marketing and business strategy.
Assess how to integrate social and mobile interactions for customer relationship management.
How to create brands in the digital world.
Appreciate the importance of consumer insights, differentiation, brand promise and clear brand voice for successful online branding.

Campus : Online
Duration : 16 days
Format : Online
Teaching language : English

Any questions about this programmme?

Contact your admissions Advisor.

Loay Kamal

Registration information

Programme

This module introduces digital marketing and branding, focusing on how internet and digital technologies drive marketing strategy and growth. It covers key processes such as customer acquisition, retention, and relationship management through digital channels.

Labels and accreditation

Topics include

Online market place analysis
Identifying opportunities and threats arising from digital technology platforms
Develop an Online Presence
Create digital marketing strategies including situation analysis, strategic goal setting, strategy formulation and tactics, and implementation and control
Delivering online experience
Building brands in the digital world
Delivering brand promise

Admission

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Admission requirements

Level: Undergraduate and Postgraduate

Prerequisites :

Successful completion of at least one year of undergraduate-level studies.
Strong command of spoken and written English.
The fundamentals of marketing.

How to apply

Contact LKGCS administration team in Egypt who can help with your course arrangements.

Email: info@lkgcs.com

Telephone: +20 15 5186 6454

The classes will be delivered by members of the Marketing department at RSB.

Assessment methods

Students will complete and be graded on a combination of different assessments, including a final individual assignment and continuous written assessments in class.

Credits

Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.

1/3

International students

TOP 100

European Business Schools

30,000

Alumni network members

90%

International tenured professors

330

Major partner universities

Fees

For further information on fees, contact LKGCS administration team in Egypt who can help with your coursearrangements.

Email: info@lkgcs.com
Telephone: +20 15 5186 6454

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FAQ – Summer Programme – Digital Marketing and Branding

What is the aim of this summer programme?

The programme introduces students to the fast-moving world of digital marketing and branding, helping them understand how companies create value and build strong identities in online environments.

Who can apply to this programme?

It is designed for undergraduate and postgraduate students from any academic background who want to explore digital strategy, branding, or marketing innovation.

Will this programme help my future career?

Yes, digital marketing and branding skills are highly in demand across industries. The programme helps you build a portfolio of applied work and strengthens your ability to analyse digital trends, plan campaigns, and think creatively.

Do I need technical skills to join?

No advanced technical knowledge is required. The programme focuses on understanding digital tools, strategic thinking, and creative brand development rather than coding or complex analytics.