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Développe les compétences clés pour prospecter, négocier et piloter une stratégie de développement commercial.
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Develop the key skills needed to prospect for new clients, negotiate and manage a business development strategy.
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Your day often begins with a review of your prospects, business opportunities and targets. You check your Customer Relationship Management (CRM) tools, analyse the responses received and identify the companies or contacts to prioritise.
You may then move on to calls, prospecting messages and client meetings to understand their needs. You prepare presentations, develop commercial proposals and liaise with marketing, product, legal or technical teams. Part of the day may also be dedicated to market analysis, monitoring sales indicators and negotiating contracts. The pace varies depending on opportunities and the different stages of the sales cycle.
Source: RSB internal graduate employment survey, conducted among a sample of alumni. Average gross annual salary, including bonuses.
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AMAZON · INNOVATEAM · MIRAKL · EXCELYA · TOTALENERGIES
Your first steps in your career as a Business Developer
You begin by prospecting, qualifying contacts and conducting your first sales meetings. You learn how to use a CRM, understand prospects’ needs and prepare commercial proposals with the support of more experienced colleagues.
As you become more independent
You manage your own portfolio of prospects and clients, oversee more complex sales cycles and negotiate contracts. You may also contribute to entering new markets or creating partnerships. According to RSB internal data, the average gross annual salary observed for experienced professionals is €49,760, including bonuses.
As you progress into positions of greater responsibility
With several years of experience, you can progress into roles such as
Discover careers that draw on similar or complementary skills and compare their responsibilities, career prospects and the pathways to enter them.
Project Manager Product manager Sales Director
What is the salary of a Business Developer?
A Business Developer’s salary depends on their experience, sector, company size, targets achieved and variable compensation. Rennes School of Business internal data indicates an average junior salary of €45,322 gross per year (in France), including bonuses, for professionals with between zero and two years of experience. After three to five years, the average salary observed rises to €49,760 gross per year (in France), including bonuses.
What should you study to become a Business Developer?
The profession is generally accessible after studying sales, negotiation, marketing, business or management. At Rennes School of Business, the Bachelor in Management provides a foundation in the key fundamentals, before specialising through the Programme Grande École or the MSc in International Negotiation and Business Development.
What are the main responsibilities of a Business Developer?
A Business Developer looks for new growth opportunities for their company. They analyse markets, identify prospects, contact decision-makers and arrange sales meetings. They develop proposals, negotiate contracts and build partnerships. They also monitor their results and contribute to the commercial strategy.
What skills do you need to become a Business Developer?
A Business Developer must be proficient in prospecting, sales and negotiation techniques. They must also know how to analyse a market, use a CRM, develop a commercial proposal and monitor performance indicators. Listening skills, perseverance, organisation, the ability to persuade and proficiency in English are also important.
Which sectors can a Business Developer work in?
A Business Developer can work in almost any sector, including digital, consulting, industry, business services, finance, energy, healthcare, retail or start-ups. Responsibilities vary depending on the company, but the objective remains to grow revenue, the client base, partnerships or markets.
What is the difference between a Business Developer and a Sales Representative?
A Sales Representative focuses primarily on selling a product or service and developing a client portfolio. A Business Developer generally takes a broader view. In addition to selling, they analyse the market, identify new growth opportunities, build partnerships and may contribute to developing new offers or entering new markets.
Does RSB prepare students for a career as a Business Developer?
Rennes School of Business offers several pathways that can prepare students for this career. The MSc in International Negotiation and Business Development is the main specialisation programme. It develops skills in negotiation, prospecting, commercial strategy and international business. The Bachelor in Management, Programme Grande École (MIM) and MSc in International Management can also lead to careers in business development.
Interested in a career as a Business Developer?
Discover the MSc in International Negotiation and Business Development at Rennes School of Business, a programme designed to develop your skills in commercial strategy, prospecting, negotiation and international business development.
