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Develop the skills required to understand consumers, build a product strategy and steer the launch of innovative offerings.
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A programme designed to develop your skills in marketing strategy, consumer analysis, innovation, project management, digital communication and data analytics.
Your day often begins by analysing product performance: revenue, sales, web traffic, conversion rates, customer feedback or market share trends. You review campaign results, explore new trends and compare performance against competing products.
You might then join a meeting with sales, communications, design, data or development teams to drive forward a product launch or a new feature. You adjust positioning, pricing, messaging or schedules based on observed results. Part of the day may also be spent preparing a market research study, drafting a brief, tracking a budget or presenting recommendations to senior management. Your role is to maintain a overarching vision for the product while coordinating its operational execution.
Source: RSB internal employment survey conducted with an alumni sample. Average annual gross salary, including bonuses.
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GROUPE LACTALIS · L’ORÉAL · VOLKSWAGEN GROUP · HAVEA GROUP · HACHETTE LIVRE
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First steps in the profession
You contribute to market research, competitor monitoring and product performance analysis. You help prepare briefs, presentations, marketing campaigns and commercial collateral. You coordinate initial actions with internal teams and external vendors.
Gaining autonomy
You take ownership of a product or product range. You define its marketing plan, manage its launch, track its budget and analyse performance metrics. You collaborate directly with sales, communication, data, design and development teams. The average mid-level annual gross salary observed in RSB internal data is €45,358 including bonuses, based in France.
Moving into leadership roles
With several years of experience, you can progress to:
Explore professions requiring similar or complementary skill sets and compare their responsibilities, career prospects and educational pathways.
Project ManagerBusiness DeveloperSales Director
What is the salary of a Product Manager?
Salaries depend on experience, sector, location, scope of responsibility and company size. Internal data from Rennes School of Business indicates an average junior annual gross salary of €39,659 including bonuses for graduates with zero to two years of experience (based in France). After three to five years, the average observed salary reaches €45,358 gross per year including bonuses (based in France).
What training is needed to become a Product Manager?
The role is generally accessible after a Master’s level degree (Bac +5) in marketing, management, business, communication, innovation, digital or data analytics. At Rennes School of Business, the Bachelor in Management builds core fundamentals before specializing with the Master in Management or the MSc Digital Marketing Management.
What are the main responsibilities of a Product Manager?
The Product Manager analyses the market, consumers and competitors. They define positioning, target audiences, pricing and product marketing plans. They then coordinate design, launch and commercialisation with internal teams and partners before analysing results to drive continuous improvement.
What skills are required for this role?
Key skills include market research, strategic and operational marketing, project management, budget tracking and performance analytics. Familiarity with digital tools, customer data and communication techniques is essential. Strong creative, organisational, analytical and leadership skills are highly valued.
In which sectors do Product Managers work?
Product Managers work across FMCG (Fast-Moving Consumer Goods), luxury, cosmetics, fashion, automotive, retail, banking, healthcare, publishing and tech sectors. Responsibilities vary depending on whether the product is physical, a service, software or a mobile app.
What is the difference between a Product Marketing Manager and a Product Manager?
Product Marketing Managers are traditionally present in FMCG, luxury or manufacturing sectors, managing market positioning, campaign rollouts and commercial performance for a product range. Product Managers are more commonly associated with digital products, working closely with software engineering and UX/UI design teams. However, in many companies, both titles involve closely aligned responsibilities.
Does RSB offer training for Product Manager and Product Marketing Manager roles?
Rennes School of Business offers several pathways preparing students for these careers. The MSc Digital Marketing Management is the main specialised programme, developing skills in marketing strategy, project management, data analytics, innovation and digital communication. The Bachelor in Management, Master in Management, MSc Luxury Marketing and Brand Management and MSc Data and Business Analytics can also lead to product leadership roles.
Interested in a career as a Product Manager?
Discover the MSc Digital Marketing Management at Rennes School of Business — a programme designed to build expertise in marketing strategy, consumer analytics, product management, innovation, data and digital communication.
