Dr JANG Seongsoo

Assistant Professor

Department : Marketing

Nationalities :

Teaching

  • Marketing Communications
  • Principles of Marketing
  • Principles of e-Commerce
  • Principles of Management
  • Hierarchical Bayesian Models

Qualifications

  • Doctorate of Business Administration, Grenoble Ecole de Management, France, (Concentration: Marketing), (2014)
  • Master of Business Administration, Peking University, Beijing, China (2010)
  • Master of Science in Technology Management, State University of New York at Stony Brook, USA, Highest Distinction (2002)
  • Bachelor of Economics, Hankuk University of Foreign Studies, Seoul, Korea, Highest Distinction (1998)

Research interests

  • Big Data Marketing
  • Spatial Analysis
  • Product Innovation
  • Digital Marketing
  • Bayesian Statistics

Professional membership

  • American Marketing Association
  • European Marketing Academy

Work experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business, France (Aug 2015 – Present)
  • Assistant Professor of Marketing, Antalya International University, Turkey (Aug 2014 – June 2015)
  • Part-time Lecturer of Marketing, Sogang University, South Korea (Nov 2013 – Jul 2014
  • Trainer, SK Group Marketing Academy, South Korea (Jan 2012 – Jul 2014)

Non academic

  • Marketing Analytics Manager, SK Planet, South Korea (2012 – 2014)
  • Marketing Strategy Manager, SK Telecom, South Korea (2000 – 2008)
  • Sales Manager, Iridium Korea, South Korea (1998 – 1999)

Honours/Awards

  • Company sponsorship for Peking MBA programme (2008 – 2010)
  • Best graduate of M.Sc. in Technology Management (MSTM) at SUNY Stony Brook (2002)
  • Company sponsorship for MSTM at SUNY Stony Brook (2001 – 2002)
  • Best graduate of College of Business at Hankuk University of Foreign Studies (HUFS) (1998)
  • Four-year scholarship at HUFS (1991, 1992, 1996 & 1997)

Service Reviewing Activities

  • Technovation
  • Asia Marketing Journal

Grants Research

  • National Research Foundation of Korea Grant funded by the Sogang University Research

Intellectual contribution

Refereed Articles Discipline-Based Scholarship

How Do Interaction Activities Among Customers and Between Customers and Firms Influence Market Performance and Continuous Product Innovation? An Empirical Investigation in Mobile Application Market, Journal of Product Innovation Management, 32 (2), 183-191.

Authors:Jang, S. and J. Chung Published in:Journal of Product Innovation Management Date:2015

Refereed Proceedings Discipline-Based Scholarship

Pricing Strategy of Base and Add-on Products in Mobile Application Market: An Empirical Investigation of Mobile Games

Authors:Jang, S. and Chung, J Published in:European Marketing Academy 2015 Date:2015

Pricing Strategy of Base and Add-on Products in Mobile Application Market: An Empirical Investigation of Mobile Games

Authors:Jang, S. and Chung, J Published in:2015 HSE & GAMMA Joint Symposium: Bridging Asia and Russia in Global Marketing & Management Date:2015

What Kind of User-Generated Content is Important for Mobile App Sales?

Authors:Jang, S. and Chung, J Published in:The Value of Qualitative Information to Product Success, Mobile Targeting, Big Data, and Digital/Social Media Marketing: Germany Symposium 2015 Date:2015

Effects of Contextual Promotions and Online Information on Revenue Performance in Luxury Hotel Industry: An Empirical Research on Global Resort Hotels

Authors:Jang, S. and Moutinho, L Published in:Global Fashion Management Conference 2015, Date:2015

What Kind of Customer-Generated Information is Important for Mobile App Sales? The Value of Qualitative Information to Product Success, Proceedings of 2014 Korean Scholars of Marketing Science (KSMS)

Authors:Jang, S. and Chung, J. Published in:International Conference, Seoul, Korea Date:2014

Effects of Technology Licensing and Product Upgrade on Market Performance and Moderating Roles of Globalization and Product Attribute: An Empirical Investigation of Mobile Application Market

Authors:Jang, S. and von Zedtwitz, M Published in:2013 Korean Society of Consumer Studies International Conference, Seoul, Korea Date:2013

How Do Interactive Activities among Customers and between Customers and Firms Influence Market Performance and Continuous Product Innovation?

Authors:Jang, S. and Chung, J Published in:2012 Global Marketing Conference, Seoul, Korea. Date:2012

Non-Refereed Proceedings Applied or Integrative/application Scholarship

"Location matters: Exploring spatial effects in product innovation." (

Authors:Jang, Seongsoo, Jinwon Kim, and Max von Zedtwitz Published in:45th European Marketing Academy Annual Conference (2016): Date:2016

"Luxe and less: How price promotions and online content influence luxury hotel revenue."

Authors:Jang, Seongsoo and Luiz Moutinho Published in:The Mystique of Luxury Brands Conference Date:2016

"Assessing spatially varying marketplace inclusion: An investigation of grocery stores."

Authors:Jang, Seongsoo and Jinwon Kim Published in:Global Marketing Conference Date:2016

Pricing strategy for base and multiple add-on products: An empirical investigation of mobile games."

Authors:Jang, Seongsoo and Jaihak Chung Published in:Global Marketing Conference Date:2016