Dr Sheila MATSON-BARKAT

Associate Professor

Department: Marketing

Nationalities:

Expertise liée aux objectifs de développement durable des Nations unies :

UN Sustainable logo 9 UN Sustainable logo 12 UN Sustainable logo 13

Teaching

  • Marketing fundamentals
  • Tourism marketing
  • Culture and Events Marketing
  • Negotiations

Qualifications

  • Doctorate, Institut de Gestion de Rennes (IGR), Université Rennes 1 (2013)
  • Diplôme ESCIR ESC Rennes, France
  • Master 2 Recherche en Marketing (2009)

Research Interests

  • Consumer Experience in the Tourism and Restaurant Sectors
  • Virtual Reality Tourism Experiences

Work Experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (2013 – Present)
  • Senior Lecturer, Professor Doctorant, Marketing Academic Area, Rennes School of Business (September, 2007 – September, 2016).
  • Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 – September, 2007).
  • Senior Lecturer, ESC Rennes School of Business (September, 1996 – March, 2003).
  • Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 – September, 1996).

Non-Academic

  • Marketing Manager Europe, Isaac’s Hotel and Youth Hostels and Rent a Bike Ireland (1992-1994)
  • Sales Manager Ireland, Air Littoral (1991-1992)

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Ackermann C.-L., Lohéac Y., Pourieux M., Matson S. Effet de classement dans le choix des recettes : Une RCT dans une application alimentaire. 40èmes Journées de Microéconomie Appliquée. Lille, France, 5-7 June 2024
  • Matson, S., Ackermann, C.-L., and Loheac, Y. (2024). A relationship approach to understanding food application experiences, 40ième Congrès International de l ‘Association Française du Marketing, Paris, France, 5-7 June 2024
  • Ackermann C.-L., Lohéac Y., Pourieux M., Matson S. Ranking effects in recipe choices: a randomized controlled trial in a food app. 2024 SABE/IAREP Conference, Dundee, Scotland, UK, 19-22 August 2024
  • Ackermann C.-L., Lohéac Y., Pourieux M., Matson S. Ranking effects in recipe choices: a randomized controlled trial in a food app. 14th International Conference of the French Association of Experimental Economics (ASFEE). Grenoble, France, 27-28 June 2024
  • Sheila Matson-Barkat, Petya Puncheva-Michelotti, Clara Koetz, Sophie Hennekam, 2022, Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports, Journal of Business Research, Volume 149, pp 77-84
  • Matson Barkat, S., Ackermann, C.L., Truong, Y., 2022, A Legitimacy Perspective on Sharing Economy Consumption in the Accommodation Sector, Current Issues in Tourism, 25:12, 1947-1967
  • Sheila Matson-Barkat, Philippe Robert-Demontrond & Cele Otnes, 2022, From plate to place : the role of restaurant servicescapes in the development of tourists’ place meanings in Brittany, France, Tourism Recreation Research, Volume 47, 2022 – Issue 3, pp 316-331
  • S Hudson, S Matson-Barkat, N Pallamin and G Jégou, 2019, With or without you? Interaction and immersion in a virtual reality experience, Journal of Business Research, Volume 100, July 2019, Pages 459-468
  • S Matson-Barkat, P Robert-Demontron, December 2018, Who’s on the tourists’ menu? Exploring the social significance of restaurant experiences for tourists, Tourism Management, Volume 69, Pages 566-578

Refereed Proceedings Discipline-Based Scholarship

  • Bouile, J., Matson, S., 2023, L’expérience de consommation alimentaire locale comme lifestyle politics : explorations &enjeux marketing, AFM, UBS, Vannes, France, 10-12 Mai 2023
  • Sheila Matson-Barkat, Juan Roa Neira, 2022, Exploring Influences of the Covid 19 Pandemic on Holiday Restaurant Experiences, ATLAS gastronomy tourism special interest group conference, Girona Spain, 16-19th February 2022
  • Sheila Matson-Barkat,Petya Puncheva, Clara Koetz and Sophie Hennekam, 2022, Emotional identities as new connectors in disability advertising, IDCD Interdiciplinary conference on disability and consumption, Annecy, France, 25 March 2022
  • Matson, Sheila, Petya Puncheva, Clara Koetz, and Sophie Hennekam, 2022, Emotions as Drivers of Empowerment and Destigmatization, Disability Sport, Association for Consumer Research 2022, Denver, 20-24 October 2022
  • Matson, S., Elahee, M. & Ali, N.N., 2020, Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism, Atlas European Tourism and Leisure Association, Gastronomy Tourism SIG. Conference, Angers, France, February 2020
  • Matson, Sheila and Philippe Robert-Demontrond, 2019, From Tourists’ Restaurant Experiences to Place Appropriation and Attachment: A Consumer Culture Theory Approach, Atlas European Tourism and Leisure Association, Evora, Portugal, February 2019
  • Matson, S, 2010, From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants, International Trends in Marketing Conference Doctoral Colloquium.
  • Matson, S, 2009, Feelings, fantasies and food experience: An ethnographical approach to tourists’ restaurant experience, 27th EUROchrie annual conference
  • Matson, S, 2006, Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States, Sustainable Tourism for Islands and Small States.
  • Matson, S, 1997, The influence of country of origin factors on the perception of a holiday destination, EIRASS Battle of the tourist conference.

Presentations of Refereed Papers

  • Matson-Barkat,S. Elahee, M., and Nafez Nimer, A., February 2020, Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism, ATLAS Gastronomy Tourism Conference, Angers, France
  • Matson-Barkat, S, Robert-Demontrond, P, February 2019, From Tourists Restaurant Experiences to Place Appropriation and Attachment: A Consumer Theory Approach, ATLAS Gastronomy Tourism Conference, Evora, Portugal
  • Matson, S, 2010, From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants, International Trends in Marketing Conference Doctoral Colloquium, Paris, France.
  • Matson, S, 2009, Feelings, fantasies and food experience: An ethnographical approach to tourists’ restaurant experience, 27th EUROchrie annual conference, Helsinki, Finland.
  • Matson, S, 2009, Savouring experiance: in search of the meaning of restaurant experience for tourists, Atlas International Conference, Aalborg, Denmark
  • Matson, S, 2006, Gastronomy tourism: a comparative study of two French regions, Sustainable Tourism for Islands and Small States, Valetta, Malta.
  • Matson, S, 2003, Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association, Atlas European Tourism and Leisure Association, La Rochefaucauld, France.
  • Matson, S, 1997, The influence of country of origin factors on the perception of a holiday destination, EIRASS Battle of the tourist conference, Eindhoven, Netherlands.