Teaching
- Marketing fundamentals
- Tourism marketing
- Culture and Events Marketing
- Negotiations
Qualifications
- Doctorate, Institut de Gestion de Rennes (IGR), Université Rennes 1 (2013)
- Diplôme ESCIR ESC Rennes, France
- Master 2 Recherche en Marketing (2009)
Research Interests
- Consumer Experience in the Tourism and Restaurant Sectors
- Virtual Reality Tourism Experiences
Work Experience
Academic
- Assistant Professor, Marketing Academic Area, Rennes School of Business (2013 – Present)
- Senior Lecturer, Professor Doctorant, Marketing Academic Area, Rennes School of Business (September, 2007 – September, 2016).
- Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 – September, 2007).
- Senior Lecturer, ESC Rennes School of Business (September, 1996 – March, 2003).
- Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 – September, 1996).
Non-Academic
- Marketing Manager Europe, Isaac’s Hotel and Youth Hostels and Rent a Bike Ireland (1992-1994)
- Sales Manager Ireland, Air Littoral (1991-1992)
Intellectual contributions
Refereed Articles - Basic or Discovery Scholarship
A Legitimacy Perspective on Sharing Economy Consumption in the Accommodation Sector
Authors:Matson Barkat, S., Ackermann, C.L., Truong, Y. Published in:Current Issues in Tourism https://doi.org/10.1080/13683500.2021.1935789 Date:2021
From plate to place : the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France
Authors:Sheila Matson-Barkat, Philippe Robert-Demontrond & Cele Otnes Published in: Tourism Recreation Research, DOI: 10.1080/02508281.2021.1963919 Date:2021
With or without you? Interaction and immersion in a virtual reality experience
Authors:S Hudson, S Matson-Barkat, N Pallamin and G Jégou Published in:Journal of Business Research, Volume 100, July 2019, Pages 459-468 Date:2019
Who's on the tourists' menu? Exploring the social significance of restaurant experiences for tourists
Authors:S Matson-Barkat, P Robert-Demontron Published in:Tourism Management, Volume 69, Pages 566-578 Date:December 2018
Refereed Proceedings Discipline-Based Scholarship
Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism
Authors:Matson, S., Elahee, M. & Ali, N.N. Published in:Atlas European Tourism and Leisure Association, Gastronomy Tourism SIG. Conference, Angers, France, February 2020 Date:2020
From Tourists' Restaurant Experiences to Place Appropriation and Attachment: A Consumer Culture Theory Approach
Authors:Matson, Sheila and Philippe Robert-Demontrond Published in:Atlas European Tourism and Leisure Association, Evora, Portugal, February 2019 Date:2019
From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants.
Authors:Matson, S Published in:International Trends in Marketing Conference Doctoral Colloquium. Date:2010
Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience.
Authors:Matson, S Published in:27th EUROchrie annual conference Date:2009
Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States.
Authors:Matson, S Published in:Sustainable Tourism for Islands and Small States. Date:2006
The influence of country of origin factors on the perception of a holiday destination.
Authors:Matson, S Published in:EIRASS Battle of the tourist conference Date:1997
Presentations of Refereed Papers
Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism
Authors:Matson-Barkat,S. Elahee, M., and Nafez Nimer, A. Published in:ATLAS Gastronomy Tourism Conference, Angers, France Date:February 2020
From Tourists Restaurant Experiences to Place Appropriation and Attachment: A Consumer Theory Approach
Authors:Matson-Barkat, S, Robert-Demontrond, P Published in:ATLAS Gastronomy Tourism Conference, Evora, Portugal Date:February 2019
From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants.
Authors:Matson, S Published in:International Trends in Marketing Conference Doctoral Colloquium, Paris, France. Date:2010
Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience.
Authors:Matson, S Published in:27th EUROchrie annual conference, Helsinki, Finland. Date:2009
Savouring experiance: in search of the meaning of restaurant experience for tourists.
Authors:Matson, S Published in:Atlas International Conference, Aalborg, Denmark Date:2009
Gastronomy tourism: a comparative study of two French regions
Authors:Matson, S Published in:Sustainable Tourism for Islands and Small States, Valetta, Malta. Date:2006
Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association
Authors:Matson, S Published in:Atlas European Tourism and Leisure Association, La Rochefaucauld, France. Date:2003
The influence of country of origin factors on the perception of a holiday destination
Authors:Matson, S Published in:EIRASS Battle of the tourist conference, Eindhoven, Netherlands. Date:1997