Dr MATSON Sheila

Assistant Professor

Department : Marketing

Nationalities :

Teaching

  • Marketing fundamentals
  • Tourism marketing
  • Culture and Events Marketing
  • Negotiations

Qualifications

  • Doctorate, Institut de Gestion de Rennes (IGR), Université Rennes 1 (2013)
  • Diplôme ESCIR ESC Rennes, France
  • Master 2 Recherche en Marketing (2009)

Research Interests

  • Consumer Experience in the Tourism and Restaurant Sectors
  • Virtual Reality Tourism Experiences

Work Experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (2013 – Present)
  • Senior Lecturer, Professor Doctorant, Marketing Academic Area, Rennes School of Business (September, 2007 – September, 2016).
  • Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 – September, 2007).
  • Senior Lecturer, ESC Rennes School of Business (September, 1996 – March, 2003).
  • Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 – September, 1996).

Non-Academic

  • Marketing Manager Europe, Isaac’s Hotel and Youth Hostels and Rent a Bike Ireland (1992-1994)
  • Sales Manager Ireland, Air Littoral (1991-1992)

Intellectual contributions

Refereed Proceedings Discipline-Based Scholarship

From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants.

Authors:Matson, S Published in:International Trends in Marketing Conference Doctoral Colloquium. Date:2010

Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience.

Authors:Matson, S Published in:27th EUROchrie annual conference Date:2009

Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States.

Authors:Matson, S Published in:Sustainable Tourism for Islands and Small States. Date:2006

The influence of country of origin factors on the perception of a holiday destination.

Authors:Matson, S Published in:EIRASS Battle of the tourist conference Date:1997

Presentations of Refereed Papers

From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants.

Authors:Matson, S Published in:International Trends in Marketing Conference Doctoral Colloquium, Paris, France. Date:2010

Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience.

Authors:Matson, S Published in:27th EUROchrie annual conference, Helsinki, Finland. Date:2009

Savouring experiance: in search of the meaning of restaurant experience for tourists.

Authors:Matson, S Published in:Atlas International Conference, Aalborg, Denmark Date:2009

Gastronomy tourism: a comparative study of two French regions

Authors:Matson, S Published in:Sustainable Tourism for Islands and Small States, Valetta, Malta. Date:2006

Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association

Authors:Matson, S Published in:Atlas European Tourism and Leisure Association, La Rochefaucauld, France. Date:2003

The influence of country of origin factors on the perception of a holiday destination

Authors:Matson, S Published in:EIRASS Battle of the tourist conference, Eindhoven, Netherlands. Date:1997