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Faculty & Research
Putting your money where your mouth is – from consumer intention to consumer action

The holy grail of marketing is to establish what consumers want and then respond to that need. Sounds simple enough, doesn't it? However, many consumers declare certain intentions in terms of the product they wish to buy or the kind of service they want to use but then do not follow through and translate their intention into action...

Faculté & Recherche
Stratégie à haut risque en période de crise : le point sur les acquisitions bancaires

Que les banques adoptent une stratégie d’expansion via la technique des acquisitions n’est pas nouveau. L’opinion reste cependant divisée sur leur capacité à créer de la valeur à long-terme...

Faculty & Research
When Push Comes to Shove – market entry strategy and its impact on performance

Trust in the strength of your own resources or follow your feelings about the state of the market? In either case, what will be the subsequent chances of high performance and long-term survival? Such is the strategic dilemma faced by all firms trying to find the right time to commercialise their products or services...

Faculty & Research
David with Goliath: getting the best out of imbalanced supplier-customer partnerships

Suppliers and customers with contrasting characteristics entering a partnership are faced with a dilemma – putting their individual financial needs first or prioritising the smooth running of the collaboration over profit...