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MSc in International Music Business

The MSc in International Music Business is designed for students who want to build a career in one of the world’s most dynamic creative industries. Delivered entirely in English and designed jointly with EMIC – École de Management des Industries Créatives, this Master’s programme develops the strategic and managerial skills required to succeed in the global music business. It combines academic theory with insights from industry professionals, giving students a solid understanding of how the sector works today and how it is evolving. Core topics include artist management, music marketing, digital distribution, and intellectual property, ensuring graduates are ready to operate across the full music value chain.

Professional immersion is a key pillar of the programme. Students gain extensive hands-on experience through internships, learning expeditions, and regular interaction with music industry professionals. These opportunities allow them to build a robust network and graduate with a career-ready portfolio.

External Advisory Board

Each programme is supported by an external advisory board composed of industry professionals, ensuring that programmes are aligned with market realities and employer expectations.

Learn more about our External Advisory Boards

Programme objectives

  • Equip students with advanced knowledge and practical skills in artist management, music marketing, digital distribution, and intellectual property to lead successfully in the global music industry.
  • Prepare students to navigate diverse cultural and business environments through multilingual learning, study-abroad experiences, and collaboration with peers from over 100 nationalities.
  • Enable students to integrate creative production, data-driven marketing, and business analytics to develop innovative strategies and solutions for music business challenges.
  • Provide extensive hands-on experience through internships, learning expeditions, and interaction with industry professionals to build a robust network and career-ready portfolio.
  • Instil awareness of corporate responsibility, sustainable management, and ethical considerations in music business operations and creative industries.

 

  • Degree : Master of Science + Grade de Master Diplôme Supérieur en Management des Industries Culturelles, Créatives et du Luxe Level 7 RNCP Title No. 39274

  • Campus : Rennes

  • Duration : 1 or 2 years

  • Format : Full-time

  • Teaching language : English

  • Entry requirements : Bac +3 and Bac +4

Any questions about this programmme?

Contact your admissions Advisor.

Admissions Advisor

International Country Managers

Make an appointment with an advisor

Programme

Get ready to take on key roles in the international music industry: artist management, project development, music marketing, digital distribution, business strategy, and rights and intellectual property management.

Labels and accreditations

Master Year 1 (M1)

The first year of the International Music Business programme is dedicated to acquiring fundamental skills in management, marketing and music production, while developing a comprehensive understanding of the music industry and its international challenges.

Find out more about the programme modules by downloading the brochure

LANGUAGES

  • French Language & Culture for non-fluent French speakers
  • Optional: Learn French just before the start of the programme : French Immersive programmes
  • Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers

PROFESSIONAL EXPERIENCE

  • 2-month internship minimum for full-time format (in France or abroad)

Master Year 2 (M2)

The second year consolidates creative, strategic and managerial skills with a focus on artist management, international business and digital strategies in a global context.

Optional: Learn French just before the start of the programme : French Immersive programmes

Find out more about the programme modules by downloading the brochure.

RESEARCH

  • Graduating Project

PROFESSIONAL EXPERIENCE

  • 4-month internship minimum for full-time format (in France or abroad)

Assessment and certification

At the end of this programme, you will be able to

  • Demonstrate advanced mastery of technologies enabling you to connect physical and digital spaces in a professional context of the global music and creative industries.
  • Mobilise scientific research skills to create knowledge and sustainable and ethical solutions contributing to the evolution of practices in the music industry.
  • Build and cultivate relationships to connect all stakeholders in multicultural and multi-situational contexts within the music industry.
  • Mobilise expertise in management and analysis, critical thinking, resilience, and personal influence to change mindsets and practices towards more ethical and sustainable management in the music industry.
  • Develop a sustainable strategic vision to connect the (eco)systems of the music industry in an uncertain environment.
    Mobilise specialised knowledge of the music industry to create innovative solutions and inform decision-making in response to contemporary challenges.
  • Confront the economic, environmental, and social performance of the company and its operations to change business models in the music industry.
  • Identify career development levers to create learning dynamics and personal and collective transformation through lifelong learning.

Experiential learning approach and assessment methods

Our master’s programmes are built on a 100% experiential-learning approach, seamlessly integrating real-world business challenges into every course. Through direct engagement with industry partners, real-time projects, and hands-on problem-solving, students develop practical skills and strategic insight in a setting that mirrors today’s global business environment.

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through the following methods of validation:

  • Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
  • The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
  • Completion of an internship and submission of an evaluation (pass or fail).

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

The award of the certification is conditional upon the validation of all competency blocks according to the chosen track, and proof of the required weeks of professional experience in the targeted field.

Each validated year allows the acquisition of 60 ECTS credits.

Programme certification

RNCP 39274 – Level 7 – Diplôme Supérieur en Management des Industries Culturelles, Créatives et du Luxe (Master’s level), certified by Rennes School of Business Group and the Ministry of Higher Education and Research, registration date 25/09/2023, expiry date 31/08/2028.

Admission

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Admission requirements

Entry into Master 1: Bachelor’s degree or equivalent, validating 180 ECTS credits
Entry into Master 2: Master 1 completed as part of a degree programme, validating 60 ECTS credits; OR Bachelor’s degree, validating 180 ECTS credits, with a minimum of 3 years of professional experience (VAPP application required)

English requirement

  • TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.

NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation.

How to apply

  1. Apply 0nline
    Submit scanned copies in English of your CV, a letter of recommendation and transcripts encompassing all years of your prior degree.
  2. Online Interview
    Eligible candidates will be invited to an online interview featuring pre-recorded questions.

Response guaranteed within 10 days after the interview.

 

1/3
International students
TOP 100
European Business Schools
30,000
Alumni network members
90%
International tenured professors
330
Major partner universities

Fees & funding

Fees vary depending on the programme format. Visit the Fees and scholarships page for current fees and information on financial aid, student loans and scholarships.

Fees and scholarships

Grants and scholarships

The school also provides information on regional, national and international grants that enable eligible candidates to reduce their financial burden.

Scholarships may be awarded for academic excellence or based on social criteria.

Zoom on Rennes School of Business

Discover an overview of Rennes School of Business and its campuses.

Our triple-accredited school offers an ideal environment for a fulfilling student life.

Career opportunities

Graduates of the MSc in International Music Business will go on to hold positions of responsibility in record labels, talent agencies, music distribution companies and international cultural organisations.
Thanks to their dual creative and strategic skills, they contribute to the development, promotion and monetisation of music projects on a global scale.

Possible job titles include:

  • Audience Developer
  • Label Manager
  • Assets Creative Manager
  • Retail Manager
  • International Export Manager
  • Entrepreneur in the Music Business
  • Product Manager
  • Marketing Manager
  • Social Media Manager

Personalised support:

  • Coaching with the Career Centre
  • Networking via the Alumni Network
  • CV workshops, mock interviews, mentoring
  • Access to online job offers via the school’s website

Student Life

The Rennes School of Business community is centred around its students. The School is dedicated to student life and well-being on campus.
During their studies at RSB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience.

Living in RennesLiving in Paris

Accessibility and Disability

Rennes School of Business is committed to fighting all forms of discrimination and inequality to give all our students the same opportunities for success.

Student well-being

Support for students with disabilities

RSB’s key strengths

Global recognition

A credential highly valued by employers worldwide.

Innovative teaching methods

A learning approach designed to inspire and experiment.

Career development

Salary growth and leadership opportunities after graduation.

Personalised support

Individual guidance, Career Centre services, and professional events

FAQs

What is the MSc in International Music Business?

The MSc in International Music Business is a fully English-taught Master’s programme that develops the strategic and managerial skills needed to succeed in the global music industry. It blends academic theory with industry expertise across artist management, music marketing, digital distribution, and intellectual property.

Who is the MSc in International Music Business designed for?

This programme is aimed at students and early-career professionals who want to work in the international music business and creative industries, and who are looking for a specialised master’s that combines business, creativity, and global industry insight.

What key subjects are covered in the programme?

Students gain advanced knowledge and practical skills in artist management, music marketing, digital music distribution, and intellectual property, helping them understand the full music business value chain and its current transformations.

How does the MSc prepare students for international music careers?

The programme offers a strong international environment, including a study-abroad semester, multilingual learning, and teamwork with peers from over 100 nationalities, preparing students to navigate diverse cultural and business contexts worldwide, or continuation of studies at Doctoral level.

Does the programme include hands-on professional experience?

Yes. The MSc provides extensive practical exposure through internships, learning expeditions, and regular interaction with music industry professionals, enabling students to build a solid professional network and a career-ready portfolio.

Does the MSc address ethics and sustainability in the music industry?

Yes. The programme instils awareness of corporate responsibility, sustainable management, and ethical considerations in music business operations and the wider creative industries, supporting responsible leadership in the sector.

Which similar programmes might suit me?

Which MSc programmes in creative industries at Rennes School of Business could match your interests? If you are drawn to creative sectors, innovation, and brand environments, several alternatives explore similar themes. In fact, you may consider MSc in Immersive Design Management, MSc in Luxury Marketing and Brand Management, or MSc in Digital Marketing Management.

Let's talk!

For any questions about this programme, please contact your advisor:

Admissions Advisor

International Country Managers

Contact us