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Prepares you to manage traffic acquisition, customer experience, marketing data, and commercial performance across digital channels.
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You often start by analysing revenue, traffic, conversion rates, average order value, and any website issues. You then liaise with the acquisition, CRM, content, IT, and logistics teams. You might prepare a promotional campaign, optimise a product page, launch an A/B test, adjust a media budget, or resolve a drop in conversion.
Source: RSB internal employment survey, conducted with a sample of Alumni based in France. Average gross annual salary, bonuses included.
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PUBLICIS GROUP – GROUPE BEAUMANOIR – ASCENPIALE – SYSCO – MARIA GALLAND
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Your first steps in the profession
You can start as an E-commerce Assistant, E-commerce Officer, Traffic Manager, or Web Analyst. These initial experiences allow you to master the tools, methods, and mechanics of the sector.
Gaining autonomy
With experience, you can progress to roles such as E-commerce Manager, Acquisition Manager, or Marketplace Manager. You will oversee a broader scope, more complex projects, and increased coordination.
Reaching senior leadership roles
With several years of experience, you can advance to
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Which metrics does an E-commerce Manager track?
Revenue, traffic, conversion rate, average order value, acquisition cost, abandonment rate, margin, product availability, and customer loyalty.
Which teams do they coordinate?
Digital marketing, CRM, content, design, IT, data, customer service, logistics, purchasing, and occasionally external agencies.
Which skills must be mastered?
E-commerce website management, acquisition, analytics, SEO/SEA, CRM, merchandising, user experience, project management, and commercial steering.
Which training course should you follow?
A 5-year degree in digital marketing, e-commerce, or management is recommended. The MSc Digital Marketing Management at Rennes School of Business prepares you directly for these responsibilities.
What is the salary of a junior E-commerce Manager?
The salary of a junior E-commerce Manager depends on the size of the organisation and the sales volume managed. According to RSB internal data, the average salary observed among graduates with 0 to 2 years of experience is €35,535 gross annual including bonuses. It rises to €42,000 after 3 to 5 years of experience, with prospects for rapid salary increases linked to the sales performance generated. These salaries are based on graduates working in France.
What are the main responsibilities of an E-commerce Manager?
The E-commerce Manager defines and implements an organisation’s online sales strategy. Their responsibilities include managing the transactional website, optimising traffic acquisition channels (SEO, SEA, social media), improving the purchasing journey (conversion, UX), handling catalogue merchandising, and analysing performance indicators (ROI, average order value, retention rate).
Interested in a career as an E-commerce Manager?
Discover the MSc Digital Marketing Management at Rennes School of Business, a programme designed to prepare you to manage traffic acquisition, customer experience, marketing data, and commercial performance across digital channels.
