Marketing Manager / Brand Manager: duties, salary and training

The Marketing Manager or Brand Manager leads the development and image of a brand. They work on its positioning, marketing strategy, campaigns and presence across various channels. At the intersection of strategy, digital, communication and customer insight, they ensure brand consistency and analyse performance to identify new growth opportunities. The average salary observed for junior profiles with 0 to 2 years of experience is €39,600 gross per year, including bonuses, in France.

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MSc Digital Marketing Management

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In figures:

€39,600

Average gross annual junior salary at RSB, 0–2 years, including bonuses (France)

All sectors

Where to work?

86%

of surveyed RSB graduates are satisfied or very satisfied with their job

This career is right for you if…

You are interested in brands, trends and consumer behavior.
You like designing a strategy and turning it into concrete marketing actions.
You enjoy creativity as much as performance analysis.
You are comfortable with digital tools and environments.
You know how to coordinate multiple stakeholders around a project or campaign.
You want to work in a role combining strategy, marketing, digital and brand management.

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MSc Digital Marketing Management

A specialised programme to develop your skills in brand strategy, digital marketing, omnichannel management and e-commerce.

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A typical day for a Marketing Manager / Brand Manager:

Your day might start by analysing the performance of a brand or campaign: sales, traffic, engagement, e-commerce results or changes in key marketing metrics. This data helps identify what works well and what needs adjusting.

You might then work on a product launch, prepare a campaign, liaise with an agency or coordinate communication, digital, sales and e-commerce teams. Part of your role also involves monitoring market trends, competitor activity and consumer expectations to evolve the brand’s positioning and messaging.

Main associated roles

Role	Example duties
Brand Manager	Define brand positioning and ensure consistency in brand image and messaging.
Marketing Manager	Define and lead the marketing plan according to commercial objectives and market expectations.
Digital Marketing Manager	Manage campaigns and digital channels to boost brand visibility and performance.
Luxury Brand Manager	Develop and protect brand identity in an environment where image, customer experience and positioning are paramount.

Main responsibilities

Brand strategy

You help define brand positioning, target audiences, messaging and marketing priorities. You study the market, consumers and competition to identify growth opportunities and evolve strategy.

Activation and performance

You lead or coordinate marketing campaigns across various channels, monitor budgets and analyse results. You work with communication, digital, e-commerce and sales teams as well as external agencies or partners.

What salary can you expect?

Level	Gross annual salary (based in France)	Source
Junior · 0–2 years	€39,663	Internal RSB data · employment survey
Experienced · 3–5 years	€48,677	Internal RSB data · employment survey
Senior · 7+ years	Varies by company, sector, scope of responsibility and experience	Internal RSB data · employment survey

Source: internal data. Average gross annual salaries, including bonuses.

What training is required to become a Marketing Manager / Brand Manager?

The RSB pathway

The Bachelor in Management with a specialisation in Digital Marketing, or the alternance/apprenticeship Bachelor in Management, provides core foundations in marketing, consumer behavior, management and digital strategy. The MSc Digital Marketing Management allows students to specialise in brand strategy, omnichannel management, e-commerce and Brand Manager roles.

A complementary specialization

The MSc Luxury Marketing and Brand Management offers a complementary pathway to build expertise in marketing and brand management specifically within the luxury sector.

Associated programmes

Main pathway: MSc Digital Marketing Management. Complementary pathway: MSc Luxury Marketing and Brand Management. The Master in Management (Programme Grande École) is also one of the RSB pathways related to this career.

View the associated RSB programme

Partner companies recruiting

LVMH · LA MAISON DU WHISKY · VOLKSWAGEN GROUP · LACTALIS · CHANEL

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Your first steps in the role

You can start in operational roles across marketing, communication, digital or product management. You contribute to campaigns, analyze performance, assist with market research and support the deployment of brand identity across channels.

Gaining autonomy

You progressively take responsibility for a brand, range, market or collection of campaigns. You lead marketing plans, coordinate teams and partners, and monitor results. The average experienced salary shown in the provided data is €48,677 gross per year, including bonuses, based on graduates in France.

Moving into leadership roles

With several years of experience, you can progress to:

Senior Brand Manager,
Marketing Manager,
Digital Marketing Manager,
E-commerce Manager,
Marketing Director,
or Brand Director roles.

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FAQs about the Marketing Manager / Brand Manager role

What is the salary of a Marketing Manager / Brand Manager?

The provided data indicates an average junior gross salary of €39,663 per year including bonuses for profiles with 0 to 2 years of experience (based on graduates in France). For profiles with 3 to 5 years of experience, the average experienced gross salary indicated is €48,677 per year including bonuses (France).

What training is required to become a Marketing Manager or Brand Manager?

At Rennes School of Business, the Bachelor in Management with a specialisation in Digital Marketing builds core foundations in marketing, consumer behavior, management and digital skills. The MSc Digital Marketing Management serves as the primary specialized pathway associated with this role.

What are the main duties of a Brand Manager?

A Brand Manager works on brand positioning and development. They help define strategy, coordinate marketing activities, monitor campaigns, analyze performance and ensure brand image consistency across all channels.

What skills are required for this role?

The role requires skills in marketing strategy, consumer insights, performance analysis, communication, digital tools and project management. Creativity, curiosity, organisation and the ability to collaborate with diverse stakeholders are also key.

What is the difference between a Brand Manager and a Product Manager?

A Brand Manager focuses mainly on overall brand identity, positioning and strategic growth. A Product Manager focuses more on managing a specific product or range from development to commercialization. However, both roles often work closely together.

Which RSB programmes prepare students for a Brand Manager role?

The MSc Digital Marketing Management is the main pathway for this profession. The MSc Luxury Marketing and Brand Management provides a complementary pathway, particularly for specialisation in the luxury sector. The Bachelor in Management and Master in Management also build the necessary core foundations.

Interested in a career as a Marketing Manager / Brand Manager?

Discover the MSc Digital Marketing Management at Rennes School of Business to develop your skills in digital marketing, brand strategy, omnichannel management and e-commerce.

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